Business Coaching
From idea to self-employment with individual 1:1 business coaching. Business plan, marketing, financial planning and advice on the start-up grant, 100% funded through AVGS from the Employment Agency or Jobcenter.
About the coaching
Our 1:1 business coaching helps you turn your business idea into a successful company. From planning to business plan to implementation, we accompany you step by step, hands-on, personalized, and fundable.
1:1 Coaching
Individual & personal
Online
Nationwide via live video
Language
German, from level A2
Duration
up to 80 UE
Course code
962/189/25
Fundable
100% with AVGS
Who is this coaching for?
This start-up coaching is especially for
Whether you have a first business idea or a concrete plan to start a business, we support people from the most diverse backgrounds on their way to founding their own business, online and in German.
Are you registered as a job seeker and ready to take the step into self-employment? We guide you from idea to business plan, free of charge with an AVGS from the Agentur für Arbeit or Jobcenter, and support you with the application.
Are you about to start your business, or are you still registered as job-seeking alongside a small self-employed activity? In 1:1 coaching we sharpen your offer, your financial planning and your customer acquisition. Important: the AVGS requires that you are registered as job-seeking at the time of approval – so contact us rather too early than too late.
Do you want to start a business in Germany and want advice you can really follow? We coach in German, in clear and simple language, explaining authorities, trade registration and funding step by step.
Do you carry a business idea alongside your job or family, or are you returning to working life after a break? We help you plan your idea realistically and put it into practice step by step, at your own pace.
Does this sound like you?
Request a consultationBusiness Coaching Content
What you'll learn in our business coaching
Develop your business idea
From first idea to mature business concept with clear value and target audience
Create a business plan
Professional business plan for investors, banks, and funding bodies
Marketing & sales strategies
Effective strategies for customer acquisition and successful marketing
Financial planning & funding advice
Solid financial planning and guidance on funding options for founders
Self-management & entrepreneurial personality
Developing the entrepreneurial skills and mindset you need
Preparation for company foundation
All legal and practical steps for a successful start-up
Coaching process
Your start-up coaching in four steps – from the business idea to trade registration and funding applications.
Initial talk & goal setting
We get to know each other and define your individual goals and expectations
Individual planning
We sharpen your business idea and set out your business plan, financial plan and milestones.
Implementation & guidance
Implementation one-to-one: finalising the business plan, preparing marketing and customer acquisition, clarifying open questions.
Conclusion & perspective
Start-up preparation: trade registration, dealing with authorities and funding applications (e.g. Gründungszuschuss) – your start in self-employment.
Funding: business coaching with AVGS & start-up grant
100% cost coverage through AVGS
IHQ Akademie is an AZAV-approved provider (Reg.-Nr. EPZ-25-15-T); the start-up coaching is approved as measure 962/189/25 of the Federal Employment Agency and can be 100% funded throughout Germany with an AVGS (Activation and Placement Voucher) from the Employment Agency (Agentur für Arbeit) or Jobcenter, unless the voucher is restricted to a region. There are no costs for you.
- 100% funded with AVGS
- Online, available throughout Germany
- On request, a written offer with all details for your AVGS application
- Advice on the Gründungszuschuss start-up grant & other funding
- Personal 1:1 coaching in German
Our funding partners
- Agentur für Arbeit
- Jobcenter
Approved provider under AZAV, Reg. no. EPZ-25-15-T, certified by EuropaNozert.
- 1 Consultation No-obligation first consultation, online by video or in person in Berlin.
- 2 Application You apply for the AVGS yourself, before you start your business, with your placement officer at the Agentur für Arbeit or the Jobcenter and name measure 962/189/25; on request we give you a written offer to take along.
- 3 Approval The funding body approves the funding; there are no costs for you.
- 4 Start Your course or coaching begins, with personal support.
Am I eligible for funding?
Four short questions show you which funding is realistic for your situation.
Free · No email required · Takes 1 minute
Your benefits in business coaching
Individual 1:1 coaching
Personal support tailored exactly to your needs
From idea to implementation
Complete support through all phases of starting a business
Practice-oriented guidance
Concrete tools and methods for your daily entrepreneurial work
100% fundable
Free of charge with an AVGS from the Agentur für Arbeit or the Jobcenter
Your path to self-employment
The Gründungscoaching guides you step by step from business idea to your own registration, whether as a Kleingewerbe, sole proprietorship, freelancer or side business. We open up perspectives and strengthen your entrepreneurial foundations, in clear, plain German.
A viable business plan
Together we sharpen your business idea and build a viable business plan with a clear target group and realistic figures. This way you enter talks with your bank, the Agentur für Arbeit or Jobcenter well prepared.
Trade registration & formalities
We explain the steps to trade registration clearly, help you choose the right form (Kleingewerbe, sole proprietorship, freelance or side business) and cover taxes and the Finanzamt. Dealing with the authorities becomes far easier to follow.
Marketing & first customers
You develop a clear positioning and hands-on strategies to become visible and reach your first customers. This improves your chances of placing your offer viably on the market, worked out together in German.
Securing financing & funding
We give you an overview of financial planning and funding options such as Gründungszuschuss, Einstiegsgeld or KfW funding and support you in preparing the application documents. This way you enter self-employment on a solid financial footing.
Frequently asked questions about Gründungscoaching
Answers to the most important questions about start-up coaching, AVGS, and the path to self-employment.
Start-up coaching is individual one-to-one support on the way to self-employment: from the business idea through the business plan and financial planning to marketing and funding applications (for example the Gründungszuschuss start-up grant). At IHQ Akademie (AZAV-approved provider, Reg.-Nr. EPZ-25-15-T) it is approved as measure 962/189/25, takes place online only via live video in German (German at least at level A2) and is free of charge for you with an AVGS (activation and placement voucher under § 45 SGB III) from the Agentur für Arbeit or the Jobcenter.
AVGS start-up coaching works through a voucher: the Agentur für Arbeit or the Jobcenter issues you an AVGS, you redeem it with an approved provider such as IHQ Akademie, and the provider bills the authority directly – free of charge for you. In five steps: (1) You are registered as job-seeking with the Agentur für Arbeit or the Jobcenter and are not yet self-employed as your main occupation. (2) In a free initial consultation (online or on site in Berlin) we check your idea and the funding route. (3) You apply for the AVGS under § 45 SGB III yourself with your employment adviser (Vermittlungsfachkraft) and name measure 962/189/25; it is a discretionary benefit. (4) Once the voucher is approved, you start at IHQ Akademie: up to 80 UE one-to-one via live video, in German. (5) We bill the funding body directly.
Yes, through the activation and placement voucher (AVGS) under § 45 SGB III: the Agentur für Arbeit or the Jobcenter issues it if you are registered as job-seeking and your employment adviser considers the coaching useful – a discretionary benefit with no legal entitlement. You apply for the AVGS yourself, before you start your business. The coaching itself is delivered by an AZAV-approved provider such as IHQ Akademie (measure 962/189/25, online only), which bills the authority directly.
With an AVGS there are no costs for you: the start-up coaching is free of charge with an AVGS from the Agentur für Arbeit or the Jobcenter. We are an AZAV-approved provider (EPZ-25-15-T), the start-up coaching is approved as measure 962/189/25, and we bill the funding body directly – you do not have to pay anything in advance or pay anything back.
Yes – with an AVGS, start-up coaching is free of charge for you if you are registered as job-seeking with the Agentur für Arbeit or the Jobcenter and are not yet self-employed as your main occupation. At IHQ Akademie (EPZ-25-15-T, measure 962/189/25) this means up to 80 UE one-to-one, online only, throughout Germany, unless the AVGS is restricted to a region. The AVGS is a discretionary benefit: your employment adviser decides whether you receive it.
The start-up coaching takes place entirely online via live video – you take part from home, anywhere in Germany. In one-to-one sessions we first clarify your goals, then draw up your business plan and financial plan step by step and prepare your business registration and funding applications. A headset and a stable internet connection are all you need.
Yes. In the start-up coaching we advise you on the Gründungszuschuss and the Einstiegsgeld and support you in preparing the application documents, for example with a viable business plan. The Gründungszuschuss is applied for and paid only through the Agentur für Arbeit (§ 93 SGB III); if you receive Grundsicherungsgeld from the Jobcenter, you can apply for Einstiegsgeld there instead (§ 16b SGB II). Neither goes through IHQ Akademie. Two points are worth knowing early. First, the Gründungszuschuss requires that you are still entitled to at least 150 days of Arbeitslosengeld I when you start self-employment (§ 93 (2) SGB III). Your Agentur für Arbeit can tell you how many days that is in your case — clarify it before you fix your start-up date. Second, the application must include a statement from a competent body within the meaning of § 93 SGB III: chiefly the IHK, the chamber of skilled crafts, professional chambers, trade associations and banks. You obtain that statement there — we work out with you the business plan it is based on.
The AVGS pays for the coaching before you start your business; the Gründungszuschuss (start-up grant) secures your living costs afterwards. The AVGS (§ 45 SGB III) is issued by the Agentur für Arbeit or the Jobcenter. The Gründungszuschuss (§§ 93, 94 SGB III) is paid only by the Agentur für Arbeit, if you still have at least 150 days of unemployment benefit (Arbeitslosengeld) left when you start self-employment: 6 months in the amount of your unemployment benefit plus €300, then up to 9 months of €300 each. Both are discretionary benefits and can be used one after the other: first the coaching with an AVGS, then the application for the Gründungszuschuss before you start your business.
Yes. Our start-up coaching supports full-time start-ups as well as starting a business on the side (Nebenerwerb), online and at your own pace. However, it is free of charge only with an AVGS, and you only receive one if you are registered as job-seeking with the Agentur für Arbeit or the Jobcenter – for example because you are unemployed or threatened with unemployment. If you have a regular job and are not registered as job-seeking, you will not receive an AVGS. With an AVGS, the coaching is available throughout Germany, unless the voucher is restricted to a region.
The entire start-up coaching is free for you if you have an AVGS (Activation and Placement Voucher) from the Agentur für Arbeit or Jobcenter. We are an AZAV-approved provider (Reg.-Nr. EPZ-25-15-T), the start-up coaching is approved as measure 962/189/25, and we bill the funding body directly.
The start-up coaching comprises up to 80 teaching units (Unterrichtseinheiten, UE) of 45 minutes each, i.e. up to 60 clock hours, individually spread over several months. Your AVGS states the exact scope; we discuss the schedule in the free initial consultation.
Yes, IHQ Akademie's start-up coaching takes place online only, via live video. You can take part conveniently from home anywhere in Germany, unless your AVGS is restricted to a region – this is stated on the voucher. A headset and a stable internet connection are all you need; the initial consultation can take place online or on site in Berlin-Friedrichshain.
You can take part if you are registered as job-seeking with the Agentur für Arbeit or the Jobcenter, are not yet self-employed as your main occupation (15 hours a week or more), have a concrete business idea, speak German at least at level A2 and receive an AVGS. Previous experience in self-employment is not required. The coaching is not intended for businesses that are already up and running.
Generally not at the Agentur für Arbeit: anyone who works 15 hours a week or more on a self-employed basis is no longer considered without employment (beschäftigungslos, § 138 (3) SGB III). If you are self-employed and receive Grundsicherungsgeld from the Jobcenter, you can ask the Jobcenter about funding (§ 16c (2) SGB II); your employment adviser (Vermittlungsfachkraft) decides on it. IHQ Akademie's start-up coaching (measure 962/189/25) is intended for the time before you start your business, not for existing businesses.
Sharpening business idea, creating a business plan, marketing and customer acquisition, financial planning and funding options, legal basics (business registration, taxes), step-by-step start-up preparation.
You apply for the AVGS yourself with your employment adviser (Vermittlungsfachkraft) at the Agentur für Arbeit or the Jobcenter, before you start your business; it is a discretionary benefit under § 45 SGB III. Name measure 962/189/25 of IHQ Akademie; if you wish, we will give you a written offer with all the details. The coaching only begins after approval.
Now you redeem it with a provider that has a suitable approved measure; if a provider is already named on the voucher, redeem it there. First check on the voucher how long it is valid, whether it is restricted to a region and what scope it was issued for. At IHQ Akademie (measure 962/189/25, online only, up to 80 UE) you hand in the voucher and arrange your start date. Register your business only once the coaching has prepared you for it.
One such provider is IHQ Akademie: an AZAV-approved provider (Reg.-Nr. EPZ-25-15-T) with approved start-up coaching (measure 962/189/25), online only via live video and throughout Germany, unless your AVGS is restricted to a region; the coaching is held in German (German at least at level A2). In general, providers of AVGS start-up coaching must be approved under the AZAV, both as a provider and for the specific measure. You can find all approved AVGS coaching programmes in the coaching search of the Federal Employment Agency (Bundesagentur für Arbeit); our entry: https://web.arbeitsagentur.de/coachingundaktivierung/suche/aktivierungsangebot/345494692.
One such provider is IHQ Akademie (AZAV Reg.-Nr. EPZ-25-15-T): its start-up coaching (measure 962/189/25) takes place online via live video and is available throughout Germany, unless your AVGS is restricted to a region; a personal meeting is possible in Berlin-Friedrichshain. Whether your voucher is restricted to a region is stated on the AVGS itself, or your employment adviser can tell you. If it is not restricted, any AZAV-approved provider with a suitable measure can be considered, including online. You can find all approved AVGS coaching programmes in the coaching search of the Federal Employment Agency (web.arbeitsagentur.de/coachingundaktivierung).
Through the Agentur für Arbeit or the Jobcenter: there you receive the activation and placement voucher (AVGS, § 45 SGB III), which makes start-up coaching with an approved provider free of charge for you – for example at IHQ Akademie (measure 962/189/25, online only). You apply for the AVGS yourself with your employment adviser; it is a discretionary benefit. The initial consultation with us is non-binding.
At IHQ Akademie: up to 80 teaching units of one-to-one coaching. The content covers sharpening your business idea, creating a business plan, marketing and customer acquisition, financial planning and funding options, legal basics (business registration, taxes) and step-by-step preparation for starting your business.
Yes – financial planning is a fixed part of the one-to-one start-up coaching: revenue planning, a cost overview, capital requirements and the financing sections of the business plan are worked out together in individual coaching, not in group lessons. With an AVGS this is free of charge for you.
The AVGS is a form of support under § 45 SGB III issued by the Agentur für Arbeit or the Jobcenter. For business founders it covers the full cost of start-up coaching with an AZAV-approved provider – with no personal contribution. Requirement: registered as job-seeking, with a concrete business idea. The AVGS is a discretionary benefit – your employment adviser decides.
The start-up coaching is held in German only; you need German skills at least at level A2. We use simple, clear language, explain technical terms and take our time, even if German is not your first language. In Arabic, Persian, Russian or Ukrainian, IHQ Akademie offers job coaching and apprenticeship coaching, on site in Berlin.
Yes, we advise you on all relevant funding options (start-up grant, entry money, KfW funding loans) and support you in preparing the application documents. You apply for the Gründungszuschuss at the Agentur für Arbeit, which also pays it (§ 93 SGB III); for the Einstiegsgeld at the Jobcenter (§ 16b SGB II); and for KfW funding loans through your own bank (Hausbank). These bodies decide on approval, not the IHQ Akademie. Two points are worth knowing early. First, the Gründungszuschuss requires that you still have at least 150 days of Arbeitslosengeld I remaining when you start self-employment (§ 93 (2) SGB III). Your Agentur für Arbeit can tell you how many days that is — clarify it before you fix your start-up date. Second, the application must include a statement of viability from a competent body within the meaning of § 93 SGB III: chiefly the IHK, the chamber of skilled crafts, professional chambers, trade associations and banks. You obtain that statement there — we work out with you the business plan it is based on.
Ideally a brief description of your business idea, your AVGS (if available) and all relevant documents from the Jobcenter or the Agentur für Arbeit. If you do not yet have an AVGS, we discuss in the initial consultation how to apply for it yourself with your employment adviser; if you wish, we will give you a written offer.
Currently our coaching is exclusively for AVGS holders. For private inquiries please contact us by email at info@ihq-akademie.de.
Yes. You can receive an AVGS for our business coaching even without active ALG-I or Grundsicherungsgeld (formerly Bürgergeld) benefits, the requirement is that you are registered as job-seeking with the Employment Agency and that there is an integration need. University graduates, employees who have been given notice, and those threatened by unemployment are also eligible. Important: AVGS is a discretionary benefit, your caseworker decides on a case-by-case basis.
The AVGS must be applied for and approved BEFORE you start your business. Once you work 15 hours a week or more on a self-employed basis, you are no longer considered without employment (beschäftigungslos, § 138 (3) SGB III) and the requirement for an AVGS no longer applies. Ideal procedure: (1) initial consultation with us → (2) appointment with your employment adviser at the Jobcenter or Agentur für Arbeit: there you apply for the AVGS yourself and name measure 962/189/25 → (3) wait for AVGS approval → (4) only then start the coaching and prepare your start-up. We recommend starting the AVGS process at least 4 weeks before your planned start-up date.
It depends on which benefit you receive. The Gründungszuschuss under § 93 SGB III requires an entitlement to Arbeitslosengeld I and is granted by the Agentur für Arbeit. If you receive Grundsicherungsgeld from the Jobcenter, the Einstiegsgeld under § 16b SGB II applies instead. Both are discretionary benefits — there is no legal entitlement to either. Which route is open to you is something to clarify with your placement officer. This is independent of the AVGS for the coaching itself: you can receive that in both cases.
Do you have more questions about start-up coaching or AVGS?
Book a non-binding initial consultationQuick facts about the start-up coaching
- The start-up coaching (Gründungscoaching) of IHQ Akademie is one-to-one coaching for starting a business that is free of charge for you with an AVGS voucher under § 45 SGB III from the Agentur für Arbeit or the Jobcenter: AZAV-approved provider from Berlin-Friedrichshain (Reg.-Nr. EPZ-25-15-T), measure 962/189/25, up to 80 teaching units (UE), online only via live video and throughout Germany, unless the AVGS is restricted to a region, and in German only (German at least at level A2).
- IHQ Akademie's start-up coaching is free of charge for you with an AVGS (§ 45 SGB III) from the Agentur für Arbeit or the Jobcenter; we bill the funding body directly.
- The start-up coaching takes place online only, via live video, throughout Germany, unless the AVGS is restricted to a region; the initial consultation can take place online or on site in Berlin-Friedrichshain.
- The start-up coaching is one-to-one coaching of up to 80 UE of 45 minutes each, covering the business idea, business plan, marketing and financial planning.
- The start-up coaching is held in German; you need German skills at least at level A2.
- IHQ Akademie is an AZAV-approved provider (EPZ-25-15-T); the start-up coaching is approved as measure 962/189/25.
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